FIT & DEVELOPMENT STRATEGY

Your collection can look like it's doing just fine.


Sales are happening. New styles are dropping. Everyone's busy.


Meanwhile, somewhere in the background:

“Why are we sampling this for the fourth time?”
“Why doesn't bulk look like the approved sample?”
“Why are customers returning this when everyone loved it?”


The problem isn't always obvious.

Fit problems don't start in the fitting room. They can start on your desk.


A block that wasn't properly validated.


Guidelines that live in five different documents.


A pattern adjusted in a hurry.


A fit decision that made sense three samples ago, but nobody remembers why.


A factory filling in the blanks.

Sometimes it really does feel like they're trying to sew with oven mitts on.

Then the range scales up. And so does the chaos.

This is where I come in.

This is where I come in.

This isn't a quick audit and a list of things you should probably fix one day.

It's a full week of me inside your business, behind the seams of how your brand develops product.

I'll look at the whole chain, not just the fitting room.

How you're developing.
How you're documenting.
How you're communicating.
How you're making fit decisions.
How those decisions translate into patterns, grading, samples and production.

And where something is getting lost in translation.

This isn't a quick audit and a list of things you should probably fix one day.

It's a full week of me inside your business, behind the seams of how your brand develops product.

I'll look at the whole chain, not just the fitting room.

How you're developing.
How you're documenting.
How you're communicating.
How you're making fit decisions.
How those decisions translate into patterns, grading, samples and production.

And where something is getting lost in translation.

I'll find the holes in the bucket before you keep pouring more water into it.

Then we'll build a development system that makes sense for your brand, your team and the stage you're actually at.

Then we'll build a development system that makes sense for your brand, your team and the stage you're actually at.

An image of Freelio's project ui
An image of Freelio's project ui
An image of Freelio's project ui
An image of Freelio's project ui

How the week works?

PHASE 1 — THE DEVELOPMENT DEEP DIVE

Four days embedded in your business.

This isn't a “sit in the corner and take notes” kind of week.

I'll spend four working days embedded in your business — Monday, Tuesday, Thursday and Friday, up to 6 hours a day — observing your development process in real time to see how everything actually works.

This could get cosy.

Wednesday is a breather day for both parties. I'll use it to start making sense of what I've found.

Then we’ll regroup for another hoorah.

Once I've seen the reality of your process, I'll give you a clear scope for round two.

That might mean tightening up what's already working, or it might mean building new systems, SOPs, technical documents and tools from the ground up.

You don't pay me to guess what your business needs before I've seen it.

We find out first. Then we build what's actually useful.

We’ll cover:

We’ll cover:

01 — DEVELOPMENT DEEP DIVE
I'll observe how your team currently works, from design handover through to production. We'll look at what's working, what's duplicated, what's missing and what's being held together with pins from someone's excellent memory.

01 — DEVELOPMENT DEEP DIVE
I'll observe how your team currently works, from design handover through to production. We'll look at what's working, what's duplicated, what's missing and what's being held together with pins from someone's excellent memory.

This is often where the real story lives, not in a single mistake, but in a system that only holds up when nothing goes wrong. A missed sample here, a team stretched thin there, and suddenly everyone's underwater trying to catch what should've been caught earlier.

This is often where the real story lives, not in a single mistake, but in a system that only holds up when nothing goes wrong. A missed sample here, a team stretched thin there, and suddenly everyone's underwater trying to catch what should've been caught earlier.

This is often where the real story lives, not in a single mistake, but in a system that only holds up when nothing goes wrong. A missed sample here, a team stretched thin there, and suddenly everyone's underwater trying to catch what should've been caught earlier.

02 — FIT & SIZING REVIEW
I'll assess your current fit approach, blocks, sizing methodology and fit standards to identify inconsistencies and opportunities to improve.

02 — FIT & SIZING REVIEW
I'll assess your current fit approach, blocks, sizing methodology and fit standards to identify inconsistencies and opportunities to improve.

Because your customers aren’t mannequins standing there to look pretty.

03 — TECHNICAL DOCUMENTATION REVIEW
Tech packs, specifications, measurement standards, fit comments and technical guidelines. We'll work out what's clear, what's creating room for interpretation and what needs to be jot down to an actual system.

04 — WORKFLOW & CRITICAL PATH
We'll map the development journey and identify the waist pinch, unnecessary loops and where one small delay can turn into a full collection bird’s nest.

05 — FACTORY & PRODUCTION PROCESS
I'll look at how your technical decisions are being communicated and translated into production, and where the seams are unravelling between your team and the factory.

06 — THE DIAGNOSIS
You won't just get a week of observations and a “good luck with that” on Friday. We'll sit down together and I'll walk you through the flaws I've found, where the blank spaces are, what's worth tackling first and what I recommend building. You'll leave with a clear diagnosis, priorities and a practical direction for what happens next.

03 — TECHNICAL DOCUMENTATION REVIEW
Tech packs, specifications, measurement standards, fit comments and technical guidelines. We'll work out what's clear, what's creating room for interpretation and what needs to be jot down to an actual system.

04 — WORKFLOW & CRITICAL PATH
We'll map the development journey and identify the waist pinch, unnecessary loops and where one small delay can turn into a full collection bird’s nest.

05 — FACTORY & PRODUCTION PROCESS
I'll look at how your technical decisions are being communicated and translated into production, and where the seams are unravelling between your team and the factory.

06 — THE DIAGNOSIS
You won't just get a week of observations and a “good luck with that” on Friday. We'll sit down together and I'll walk you through the flaws I've found, where the blank spaces are, what's worth tackling first and what I recommend building. You'll leave with a clear diagnosis, priorities and a practical direction for what happens next.

An image of Freelio's project ui
An image of Freelio's project ui
Technical Developer Measuring Flat Garment
An image of Freelio's project ui
An image of Freelio's project ui

PHASE 2 — SCOPE AND BUILD

Your tailored systems, tools and technical framework.

Your tailored systems, tools and technical framework.

Your tailored systems, tools and technical framework.

This is where the findings stop sitting on the bench and start calling plays your team can use.

Depending on what we uncover, this might include new or refined SOPs, fit standards, technical documentation, templates, workflows, checklists or other tools your team needs to make the process work consistently.

Nothing gets built for the sake of having another document. Everything has a job.

Part technician. Part translator. Part detective.
Occasionally fairy godmother.

Let's party.

APPLY ⟶

Need some numbers to work with?

PHASE 1 — THE DEVELOPMENT DEEP DIVE (PRICING GUIDE)

On-site — $3,400
Four working days embedded in your business (Monday, Tuesday, Thursday, Friday, up to 6 hours a day), including the Friday diagnosis conversation and a written summary of findings and recommendations.

Remote — $2,200
Three one hour calls a day across the same four days, with the same depth of analysis and a written diagnosis to follow.

PHASE 2 — SCOPE AND BUILD (PRICING GUIDE)

Phase 2 (the build) is scoped after Phase 1, based on what your business actually needs, and nothing you don't. Here's an idea of what that could look like:

SOP documents (tailored to your brand) — from $150 each
Technical Standards Guide — from $400
Process Map — from $350

What makes this different?

Because I'm not looking at your process from a spreadsheet.

20+ years in garment development.

13,500+ patterns.

A ridiculous number of fittings…

I've got the smile lines to prove it.

Why does experience matter?

International manufacturing across Australia, New Zealand, the UK, Sri Lanka and Fiji.

I've been on the factory floor watching a 2D pattern become a 3D garment.
I've been in the fittings.
I've seen the production quirks.

And I've had plenty of “the execution got lost in translation somewhere near Mars” conversations.

I've also seen what happens when someone takes a “she'll be right” approach to a small technical issue.

Next minute, the whole team has stopped what they're doing to measure 200+ units.

That tiny corner that was cut? It just cost a small fortune.

So I'm not just asking: “What's going wrong?”

I'm asking: “Where did it start?”

And more importantly: “How do we stop it happening again?”

Because that's the difference between fixing a garment and fixing the system that keeps producing the problem.

What you'll walk away with:
What you'll walk away with:

01 — A clearer development process

01 — A clearer development process

Your team knows what happens, when it happens and who owns each stage.

Your team knows what happens, when it happens and who owns each stage.

Your team knows what happens, when it happens and who owns each stage.

02 — A stronger fit foundation

02 — A stronger fit foundation

More consistency across styles, sizes and collections.

More consistency across styles, sizes and collections.

More consistency across styles, sizes and collections.

03 — Practical technical systems

03 — Practical technical systems

Tools, guidelines and processes your team can actually use, rather than another document that gets filed and forgotten.

Tools, guidelines and processes your team can actually use, rather than another document that gets filed and forgotten.

Tools, guidelines and processes your team can actually use, rather than another document that gets filed and forgotten.

04 — A prioritised action plan

04 — A prioritised action plan

You'll know what needs fixing now, what can wait and where your biggest opportunities are.

You'll know what needs fixing now, what can wait and where your biggest opportunities are.

You'll know what needs fixing now, what can wait and where your biggest opportunities are.

05 — A development process that can scale

05 — A development process that can scale

So growth doesn't mean multiplying the same problems across more styles, more samples and more production.

So growth doesn't mean multiplying the same problems across more styles, more samples and more production.

So growth doesn't mean multiplying the same problems across more styles, more samples and more production.

An image of Freelio's project ui
An image of Freelio's project ui
An image of Freelio's project ui
An image of Freelio's project ui

The goal isn't a prettier process diagram.

It's a development process that produces better garments, more consistently, with less drama along the way.

Your brand deserves a technical foundation as strong as the product you're building on top of it.

Not too loose. Not too rigid. Not held together with pins and crossed fingers.

We're looking for the Goldilocks zone: your process, your fit and your production humming along just right.

Your vision + my zone of genius = garments your customers won't want to take off.

LET'S FIX THE GAPS ⟶

Is this for you?

YES, if...

You're growing and the process that worked when you were smaller is feeling outdated.

Your team is talented, but everyone has their own way of doing things.

Technical information lives in too many places.

You're solving the same fit or production issues collection after collection.

Your factory keeps coming back with questions that should already be answered.

Your sampling rounds feel longer than they should.

Returns are telling you something isn't quite right.

Or you simply have that nagging feeling that your development process could be a hell of a lot better.

That's usually worth listening to.

A few questions you might have…

Do I need a big team for this to be worthwhile?


No.

In fact, this can be particularly valuable when you're small and growing quickly, because you can build the right foundations before the cracks become expensive.

Do you need to be in our office for the whole week?


The Development Deep Dive is four working days embedded in your business: Monday, Tuesday, Thursday and Friday, up to 6 hours per day.

Being in the business lets me see your process in action, talk to the people actually doing the work and spot the little things that don't make it into a spreadsheet.

If you're not local, we'll scope a remote format around what I need to see and who I need to speak with.

Do you actually change things, or just make recommendations?


Both.

Phase 1 is about understanding what's happening and identifying what needs to change.

Phase 2 is where we build the systems, documents and tools needed to make those changes stick.

This isn't a week of me pointing at problems and leaving you with homework.

Will you replace our existing technical team?


No.

I'll make them better.

The goal is to give your team stronger systems, clearer standards and the benefit of experience they don't have to spend another 20 years acquiring.

What if our process isn't completely broken?


Excellent.

It doesn't need to be.

The best time to improve a process is usually before it becomes a crisis.

I'll identify what's already working, what could work better and where you're likely to hit problems as you grow.

What do we actually get at the end?


A clear picture of your current development process, the gaps and priorities, plus a practical roadmap for improving it.

The exact deliverables will be scoped around what your business needs.

Can you work with our existing factories?


Yes.

I've worked across international manufacturing environments and understand that a technically perfect instruction is only useful if it can actually be understood and executed on the factory floor.

Now sit back and enjoy your G&T (or whatever your sip of choice).

Now sit back and enjoy your G&T
(or whatever your sip of choice).

Because now you know:

What's actually going on.

What needs fixing.

And what we're going to do about it.

No more “how did this happen again?”

No more digging through five documents to find the answer.

No more relying on Janet remembering how she fixed that neckline three seasons ago.

Just a development process that fits.

And when your brand grows?


The chaos doesn’t.

APPLY ⟶

An image of Freelio's project ui
An image of Freelio's project ui
An image of Freelio's project ui